The ever-growing importance of grooming, along with rising interest toward presentable appearance among aspirational, urban population for creating positive impression has paved numerous opportunities in the cosmetics sector. The emerging interest of personal grooming in working professionals in light of rising living standards has led to innovations in various cosmetic products, and lip care is no exception. A large number of revolutionary lip care products have been launched globally with an aesthetic appeal that peeks attention of consumers, thereby fuelling sales. Lip care products have gained immense traction among beauty- and health-conscious consumers, as these products provide nourishment and protection to lips against dust, drying effects of cold & wind, and harmful sun rays. A new report compiled by Fact.MR has slated a value CAGR of 4.5% for the global lip care market in the forecast period (2017-2026). Over 650,000,000 units of lip care products are expected to be sold across the globe by 2026-end.
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