Innovative Trends Steer Demand for Electric Grill during the forecast Period, 2018-2028
Future of the electric grill market is likely to rely on meat thermometers and grill tongs of Millennials, as consumers between the age-group 25 and 35 are more likely to purchase grills, says a recent Fact.MR study. Grill and relevant accessories are set to perceive a rapid demand growth, with consumer preferences shifting toward high-end, feature-intensive grills. With the trend toward cookouts gaining popularity among young adults worldwide, grill sales are likely to surge significantly, thereby influencing the market for electric grill.
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Consumers nowadays seek portable options in all kinds of products and accessories and cooking appliances are no exception. Portable electric grills are increasingly sought by consumers during their family outings and picnics. Manufacturers such as Weber have therefore produced electric grills that are durable and portable, thereby meeting current consumer lifestyle demands. Moreover, portable electric grills integrated with advanced technology are being offered by brands at reasonable costs have further complemented their penetration in the market. Electric grills sales will also be affected from introduction of new products that feature Bluetooth or Wi-Fi connectivity and offer remote monitoring. Fact.MR’s study estimates nearly 1,730,000 units of electric grills to be sold worldwide by 2028-end. Growth of the barbecuing and grills industry has remained steady over the past few years, post-recovery from weak economic impact on account of housing market collapse. However, with renewed growth of the residential sector, demand for grills will surge underpinned by rising GHDI of consumers in developed and developing nations.
In response to growing consumer preference for grilling delicious meat at home without the need for checking temperature, adding charcoal, and dealing with smoke, manufacturers of smart kitchen appliances have developed electric grill. Although charcoal grill have perceived higher preference for grilling food in light of their traditional attraction, more consumers are currently preferring electric grills on account of their convenience and ability of using indoors. As these grills rely on electricity as fuel source for heating surface and grill plate, they alleviate restrictions of charcoal or gas grills with regard to apartment barbecuing. Indoor use without smoke problems is a key benefit of electric grills, which has underpinned their demand since the recent past. Fact.MR’s recent analytical research projects the electric grill market to reflect a splendid 9.0% CAGR between the forecast period 2018 and 2028.
Electric Grills Perceive Increased Demand in North America, as Future of Grilling & Barbecuing Remains Positive
The Hearth, Patio & Barbecue Association (HPBA) foresees a promising future for the barbecue industry, with nearly 30%of North America’s consumers estimated to use their smoker or grill. Grilling is gaining widespread momentum as a year-round passion. In North America, barbecuing is no longer deemed as leisure activity, but an integral part of consumers’ lifestyle. Passion for flavorful foods is further likely to trace an upward graph in the region, implying a bright future for grilling & barbecuing industry.
Survey from HPBA states that over one-third consumers in North America eye on purchasing new grill, with electric grills accounting for nearly 10% of the overall grill sales. Although holding a relatively lower share in the industry, electric grills are expected to witness increased demand in the near future in light of their indoor use convenience and energy-efficient attributes. This will significantly influence future growth of the electric grill market in North America.
Consumer Demand for Convenience Fuelling Connected Electric Grill Development
Integration of technology into cooking appliances has led toward the development of innovative cooking products, which are in line with consumer demand for convenience and saves their energy and time. Smart cooking grills are in high demand worldwide, with Bluetooth and Wi-Fi-enabled electric grills gaining the center stage among affluent consumers.
Connected electric grills, such as Weber’s line of IGrills, that feature Bluetooth connectivity have witnessed a rise in momentum as they facilitate instant and remote monitoring of grilling activities. However, high cost of these electric grills have confined their penetration to high-income consumers. Manufacturers such as Weber are therefore taking development efforts toward production of cost-effective connected electric grills, in a bid to tap the potential of developing markets.
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The new Thermal Electric outdoor grill by Thermos Co., which features vacuum-insulated double-walled metal dome for heat retention and energy efficiency, has gained widespread recognition in light of its unique design. Special super-charged, non-stick electric grid incorporated in this electric grill exerts heat faster and evenly, devoid of hot spots, flames or cold spots. Heat, moisture, and flavor sealed by the dome enables meats on the grill to be smoky-tasting and juicy. When exiled to a space where gas and charcoal are prohibited, electricity is the last resort for consumers who seek savoring grilled food. However, a large portion of electric grill development in the past feature low-voltage that impart low power and do not meet grilling requirements completely.