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Urbanization and Industrialization have increased the consumption of ready-to-eat food along with fast food. Such food products have surged the cases of nutritional deficiencies and associated ailments in many regions, especially in growing economies like Asia Pacific. Fact.MR report projects that around 2Bn global population is deficit in micro-nutrients like iron, iodine and zinc. In America, food products that are mineral-ingredients deficit amount to 31% of the calorie intake in daily diet. Natural minerals have gained traction in recent years and investments are pouring in from major stake holders in food and health care sector to develop mineral ingredient that can be easily consumed with food and beverages. These investments are anticipated to propel the global mineral ingredients market during the forecast period.

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Personal care products contain mineral ingredients

The global market is projected to amount US$935Mn by the end of year 2027. Two-third of the global market share is held by powder form of mineral ingredients from the past many years. Powder form is forecasted to dominate the global market as the most attractive form which is a result of its extensive use in different food products including malts and flours. Powder form of mineral ingredients have several advantages like low production cost along with less processing time. Transportation cost is also low as compared to other forms and this increases the profit of manufacturers dealing with it.

Major players in the global market are developing formulations to suffice the growing demand for mineral ingredients products that can aid the massive population suffering from mineral ingredients deficiency. Corbion N.V. is one of the major companies that developed range of mineral ingredients formulations rich in Calcium, Magnesium and Zinc. Formulated mineral ingredients are also introduced in personal care and cosmetics industry in very minimal amount, which in turn boost the global mineral ingredients market. Suntribe AB launched Zinc oxide containing sunscreen.

Bottled water segment positively influences market growth

Bottled water segment also consumes mineral ingredients owing to the growing demand for mineral induced water. A.V. Organics launched line of mineral water named Evocus. Fact.MR report predicts its sale to be around 5Mn by the end of year 2020. Old age population is also highly responsible to surge the demand for food products rich in mineral ingredients. Mineral ingredients rich infant formulations are also gaining prominence. Nestle’s product Ceregrow is claimed to contain multiple mineral ingredients that boost mental and physical development in infants. These formulations are expected to increase the growth of mineral ingredients market. Chinese market for mineral ingredients is forecasted to grow 1.8 times the current market during the forecast period.

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The global market for mineral ingredients is highly fragmented in nature and is flooded with players at regional and international level. The stake holders are investing in diverse verticals in order to expand their business portfolio. Corbion N.V. acquired Granotec do Brazil to expand its business in backing industry by producing functional blends. DuPont acquired some segment of companies, Evoqua Water Technologies Corp and BASF to expand its mineral ingredients business.